Step 01
100% Free
Ballpark Estimate
A short description of requirements can be submitted for review. An initial ballpark estimate is provided within 1 working day, completely free of charge.
Independent software development at a flat rate of £40/hour .
Senior software engineering with zero agency overhead. Modern AI workflows cut development hours by roughly a third - and every hour saved is passed directly on to you.
All quotes are 100% free
Responses within 1 working day
Zero obligation
UK based in the Midlands
Flat Rate
£40 per hour, full stop. No inflated agency margins or surprise management fees.
AI-Accelerated Speed
Development is completed in approximately two-thirds of agency hours using modern AI tools, with every hour saved passed directly on to the client as lower total costs.
Free Estimates & Quotes
A quick ballpark estimate is provided within 1 working day at no charge. A detailed fixed quote is also provided completely free with zero obligation.
Direct Developer Access
Direct communication with the engineer writing the code. No account managers or sales representatives.
Independent Software Development Based in the Midlands
Software development is delivered directly by an independent UK software developer based in the Midlands. Working together means direct communication with the person writing the code, fast feedback, and no agency account managers or offshore handoffs.
Transparent Quoting Process
How the Pricing Works
Software development, bug fixing, tool building, and application development are undertaken with complete transparency on hours and costs.
Step 02
Also 100% Free
Detailed Fixed Quote
All quotes are 100% free with zero obligation. Required hours are calculated accurately and a fixed-price quote is provided at £40/hour. No costs are ever incurred to receive a quote.
Step 03
Lower Total Cost
AI-Driven Efficiency
Traditional agencies bill for days of manual boilerplate work. By leveraging modern AI engineering tools, high-grade software is delivered in approximately two-thirds of traditional agency hours. Because we bill fewer hours at a flat £40/hour rate, 100% of these efficiency savings are passed directly to you as a significantly lower total cost.
The Economic Comparison
Compare by Project Scope
Traditional agencies bill for days of administrative layers and manual boilerplate. Review realistic price and timeline comparisons across project scopes to see how AI velocity and our flat £40/hour rate pass thousands in savings directly to the client.
Flat £40/hr · ~2/3 Agency Hours
Select an Example Project:
Example Scope
Custom data automation script, third-party API integration, database sync, or targeted bug fix and feature enhancement.
Traditional Agency Model
1-2 Weeks
Estimated Total Cost
£1,500 - £2,400+
~30 Hours @ £50-£80/hr (Often minimum project fee)
Agencies impose minimum engagement retainers, multiple scoping meetings, and internal project manager handoffs even for relatively small scripting and automation tasks.
Typical agency hourly rate: £50-£80/hr with minimum fee threshold
Edgeways Digital Solutions
3-5 Days
Estimated Total Cost
£800
~20 Hours @ £40 / hr (Flat Rate)
Direct contact with the engineer writing the script. Modern AI coding workflows rapidly scaffold boilerplate and unit tests, finishing the work in days with no artificial minimums.
Client Savings:
Save £700 - £1,600+ (45-65% reduction)
Example Scope
Complete custom web application or client portal featuring authentication, PostgreSQL database, interactive UI, and core business workflows.
Traditional Agency Model
6-8 Weeks
Estimated Total Cost
£11,000 - £16,000+
~220 Hours @ £50+ / hr (£60-£80/hr typical)
Agencies bill for multiple layers of project managers, account executives, administrative overhead, and manual boilerplate coding, resulting in inflated hours and drawn-out delivery.
Typical agency hourly rate: £50-£80/hr with agency margins
Edgeways Digital Solutions
~3-4 Weeks
Estimated Total Cost
£5,800
~145 Hours @ £40 / hr (Flat Rate)
Work is undertaken directly by an independent developer utilising modern AI tools to accelerate development. Required hours are reduced to approximately two-thirds of agency norms (~145 hours vs ~220 hours) with zero management overhead.
Client Savings:
Save £5,200 - £10,200+ (47-64% reduction)
Example Scope
Multi-role business system, workflow engine, multiple third-party API integrations, data processing pipeline, and detailed reporting dashboards.
Traditional Agency Model
12-16 Weeks
Estimated Total Cost
£27,000 - £38,000+
~450 Hours @ £60-£85/hr
Multi-person team meetings, account handlers, redundant architecture committees, and junior developer time-billing create massive compounding invoices.
Typical agency hourly rate: £60-£85/hr across multi-person team
Edgeways Digital Solutions
~6-8 Weeks
Estimated Total Cost
£11,600
~290 Hours @ £40 / hr (Flat Rate)
Built directly by a senior engineer leveraging modern AI tools for accelerated schema design, robust backend logic, and automated testing without junior developer training hours.
Client Savings:
Save £15,400 - £26,400+ (57-70% reduction)
Example Project Comparison Chart
Click any project row to inspect full details above
| Example Project Scope | Traditional Agency | Edgeways (£40/hr) | Estimated Savings |
|---|---|---|---|
|
Small Tool / Script / Automation
API sync, automation script, bug fix
|
1-2 Weeks · ~30 hrs
£1,500 - £2,400+
|
3-5 Days · ~20 hrs
£800
|
Save £700 - £1,600+ |
|
Custom Web App / MVP
Benchmark
Bespoke web app, portal, or MVP build
|
6-8 Weeks · ~220 hrs
£11,000 - £16,000+
|
3-4 Weeks · ~145 hrs
£5,800
|
Save £5,200 - £10,200+ |
|
Full-Scale Business Platform
Multi-tenant workflows, pipelines, dashboards
|
12-16 Weeks · ~450 hrs
£27,000 - £38,000+
|
6-8 Weeks · ~290 hrs
£11,600
|
Save £15,400 - £26,400+ |
* Note: Calculations are based on Edgeways’ flat rate of £40/hour and delivery in approximately two-thirds of agency hours, compared with typical UK agency rates of £50-£80/hour with project management and agency overhead included. All estimates are free with zero obligation.
Common Questions
Frequently Asked Questions
Clear information about working together, security, data handling with AI, and project delivery.
Agencies carry large administrative overheads: commercial offices, recruitment commissions, non-technical project managers, and sales teams. As an independent UK developer, all unnecessary overheads are eliminated. You pay purely for senior hands-on software development at a transparent, flat £40/hour.
Every software project has its own unique nuances, workflows, data structures, and integrations. A few sentences on a web form cannot capture the full picture of a custom system. We take the time to have a direct technical discussion with you, scaled to the complexity of your requirements - whether that is a quick conversation for a targeted script or an in-depth scoping session for an entire business platform. This ensures every detail is understood and accounted for, so your fixed quote is accurate, realistic, and guaranteed with zero hidden surprises. If you would like an immediate ballpark figure first, you can get an instant estimate using our form below.
Modern AI tools automate routine boilerplate code, test creation, and schema design. The developer focuses on core architecture, security, and precision business logic. Because projects are completed in roughly two-thirds of agency hours at a flat £40/hour rate, every single hour saved is passed directly on to the client - meaning you pay significantly less for the same production-grade software.
Data confidentiality is strictly guarded. When AI tools are used to accelerate development, we work exclusively with synthetic, dummy, or anonymised mock data during coding and testing. At no point is real client database information, personal data, or proprietary production data ever passed to any AI model or external API.
You own 100% of the intellectual property, source code, and assets upon project completion. There is no vendor lock-in or recurring proprietary licensing fee. We are also happy to sign a standard mutual NDA before discussing project details.
Transparent Project Scoping
Get an Instant Estimate
Answer a few straightforward questions to get an estimate for your project. We will email your itemised ballpark estimate directly to you with zero sales pressure.
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Direct Contact
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