Cookies & your choices
Choose whether optional analytics and advertising measurement run on your device. Essential storage supports your preferences and form security.
Essential storage
The local storage key edgeways-consent-v1 remembers your cookie choices. Temporary server-side security identifiers limit excessive submissions and deduplicate delivery. These support the operation and protection of the forms.
Optional analytics
When enabled and configured, Google Tag Manager loads Google Analytics 4 to measure page use and defined events. Google Analytics may use cookies such as _ga and _ga_*; their configured retention and expiry must be documented when the production container is set up.
Optional advertising measurement
Advertising consent controls Google Ads storage and measurement signals. Campaign attribution is stored in session storage only with consent. Advertising click identifiers are retained only if advertising measurement is also accepted. No customer contact information is sent in analytics events.
Changing your mind
Use Cookie settings in the footer at any time. Rejecting optional storage prevents tracking scripts from loading. Withdrawal removes known first-party Google measurement cookies and session attribution, and reloads the page if tracking was already active. Browser settings can remove any remaining cookies.
Before public launch
The final Tag Manager container, cookie durations and provider settings must be audited and this policy reviewed. Do not configure tags to bypass consent. Rejecting optional cookies does not stop you requesting an estimate or sending an enquiry.
Policy foundation prepared for business review. Updated 13 October 2026.